Skip to content

WHO we are

A famous brand, Niraj Jewellers offers cutting-edge designs, exceptional craftsmanship, and an 80-year history of trust and reliability. For those with electrifying taste and seeking aspirational jewellery, our name has become synonymous with jewellery for weddings, engagements, for everyday use, and all other occasions. Our classic line of beautifully crafted items perfectly captures the essence of femininity, elegance, and grace.

We have carved out a niche for ourselves by drawing inspiration from our history and upholding the trust, quality, and craftsmanship that we have inherited. We have been in the forefront of creating both classic and modern collections, and we are trendsetters that set the bar high for excellence in all we do. A buyback guarantee is included with every piece of jewellery. We established the idea of lightweight precious jewellery and a lifetime buyback policy in the Nepalese jewellery market as pioneers. Our company’s culture of professionalism and the high standards of corporate conduct, transparency in reporting, and ethical business practices are both reflected in our pioneering focus.
WhatsApp Image 2023-01-30 at 11.44.43 AM

our journey

Our tale began in 1990 B.S. with the joint goal of Late Shree Mathura Prasad and Late Shree Ram Avtar Ram to provide Nepal with the jewellery it deserved—jewellery of unwavering quality and craftsmanship.

The creative team built the groundwork for what is now a wellknown brand in Nepal’s jewellery industry. They began by starting an artisan jewellery store in
Main Road, Birgunj- 8.

This vision was furthered by son of Late Shree Mathura Prasad, Late Shri Jeet Kumar Lal Sarraf, who joined the business in 2010 B.S. and expanded the business. 30 years later (in 2040 B.S.),  Shri Niraj Kumar Sarraf, joined hands in the family business and is leading till date. Under the able guidance of Shri Niraj Kumar Sarraf, the family business was rebranded as “Niraj Enterprises” in 2058 B.S. and still continues.


The business is now jointly managed by Shree Niraj Kumar Sarraf and his son Shree Aakash Sarraf, who joined the business in 2067 B.S. The father-son duo jointly set up a state-of-art jewellery showroom “Niraj Jewellers Pvt. Ltd.” in PanGalli, Birgunj – 9 in 2077 B.S. With combined efforts, “Niraj Jewellers” successfully transformed into the modern and innovative jewellery maker that it is today. With a youthful staff that is dedicated to innovation, customer satisfaction, and transparency, Niraj Jewellers shines brightly as it responds to the expanding expectations of today’s always on the go consumers to find, explore, buy, and learn more about their jewellery. Our policies offer simple returns, jewellery that is completely certified, lifetime exchanges, best rates possible, and distinctive styles all under one roof.

quality, craftsmanship & trust

With the art and purity of the jewel placed above all else, we use a cutting-edge manufacturing facility to innovate jewellery making. Our designs combine modernity with a classic vintage appeal. Our vision blends traditional craftsmanship with cutting-edge designs to genuinely be future-oriented. Our designs have evolved throughout the years to reflect our clients’ changing tastes and their faith in our brand.

We are currently one of the leading jewellery companies of Nepal – Madhesh Province. Everyone can find jewellery at “Niraj Jewellers” for every occasion, from everyday wear to  delicately designed items for the most important day of her life. Our innovative techniques are also noticeable in the retail sector. Our company has highly skilled staff that make certain that  each customer leaves entirely delighted.

“Niraj Jewellers” is more than just a jewellery brand.It exemplifies family values built on mutual respect and trust. Our lineage is dedicated to developing and learning. We appreciate our clients and fellow jewellers and look forward to expanding while maintaining our core values.